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Forecasting Survey: Expensive Metallic Shoes

Below is a link to our feed back survey. Thank you for you time.

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2010 Survey

Thank you for participating on this survey. Our Team, Expensive Metallic Shoes is looking to design a carry on bag that will be sufficient, organized and stylish. We would very much appreciate any additional feed back. After completing this survey please forward it to Megan.berry@live.com. Thank you for your time.



1. When you travel, what items do you consider necessary to you put in your carry on?
- basic necessities


2. How much did you spend on your current Carry on luggage?
a. 0-50$ : 40%
b. 50$-100$ : 45%
c.100$-150$ : 9%
d. 150$ + :14%

3. When traveling, do you usually bring your items in
a. A carry-on bag : 36%
b. Checked luggage : 13%
c. both : 50%

4.What features would your ideal carry on contain?

Compartments: 77%

Light Weight: 54%

Choice of Wheels: 18%

Shoulder Strap: 40%

Sturdy Fabric: 4%

Bright interior: 18%


5. What is typically the reasoning for your travel?
a. Business : 40%
b. Pleasure : 50%

6. Do you usually bring a laptop when traveling?
a. Yes : 40%
b. No : 50%
Both : 9%

7. What’s your favorite aspect of the carry on you currently own?
- different aspects, such as size.


8. What is a preferable size for your carry on?
a. smaller, able to fit under your seat : 86%
b. larger, meant for the over head compartments : 13%

ADDITIONAL COMMENTS:

Color Forecast 2010

Color:
In 1980 we see a recession
The Colors during this time are:

White - 01883
Parchment - 401976 - 1989
Almond - 471981
French Vanilla - 491982 - 1990
Jersey Cream - 121986 - 1999
Innocent Blush - 551986


Desert Bloom - 891988
Harvest Gold - 311968 - 1990
Mexican Sand - 331970
Lemon Twist - 701986 - 1998
Sunflower - 361974 - 1984
Buttered Rum - 821987


Crackle - 811987
Pepper 'N Salt - 841987
Tender Grey - 561985
Opalescence - 801987 - 1992
Platinum - 591985 - 1990
Country Grey - 411978 - 1991


Thunder Grey - 581985
Seafoam Green - 711987
Aspen Green - 421978 - 1987
Fresh Green - 341971 - 1980
Evergreen - 461980 - 1986
Teal - 171987

Heron Blue - 681986 - 1996
Cerulean Blue - 081938 - 1986
New Orleans Blue - 321969 - 1984
Blueberry - 271965 - 1985
Vermont Blue - 191989 - 1996
Oceanus - 831987
Navy - 521984
Wild Rose - 451980
Raspberry Puree - 531984 - 1999
Antique Red - 251965 - 1996
Sequoia - 431978 - 1986
Terra Nueva - 901988 - 1991
Swiss Chocolate - 441978 - 1989
Taupe - 541984 - 1991
Expresso - 241965 - 1986
Black Black - 71972

The colors that took place two years after(1982) the recession are:
blacks and pastels: Bold primary colors such as yellow, red, green and blue were huge in 1982. Especially red, seen as a bold empowerd color was a faviorite among the confidents modern women

We later see another recession in 1990

The colors during that time were:
Red, Orange, Yellow, (Satin) Gold , Chartreuse, Magenta, Vibrant Blue, Violet

The colors that took place two years after the recession are:
The colors and prints of 1992 came in a large variety.Through researching many articles it seems that animal prints were coming into style, all types including; leopard spots and zebra stripes. These prints were combined with bright colors intensifying the effects of the items in standing out.Floral prints, plaids and checks also stood out among the fashions of 1992.

The economy dropped in 2002 due to the terrorist attacks in 2001
The colors during this time were:
Staples: White, Black, Navy, TanColors/Patterns: Silver, Gold, Red, Purple, Turquoise, Blue, Orange, Leopard, Plaid, Pink and Red Floral

The colors that took place two years after(2004) the recession are:
coral, canary yellow, apple green, powder pink and lavender, neutral colors



All information received from:

1980 - NorthWestern Ideas
1982 - Rockin The Fashion Beat Barbies
1990 - Over The Top
1992 - Gauds Of Trend
2002 - Expensive Metallic Shoes *
2004 - Peaseful Ship Wreak

You may access this information in the links from this website:
http://www.amt314.blogspot.com/

* Expensive Metallic Shoes is this current blogs research.

Market

Transportation Service Index
http://www.bts.gov/xml/tsi/src/index.xml


Travel Forecast Summary
http://www.tia.org/Travel/travelForecasts/Q_Y0401.pdf

Travel Industry

Travel industry and the recession

· Traveling is still an necessity, and people need to travel. Even with the raising of the gas prices and ticket prices.

· Traveling relieves the stress of our countries current state of recession; people still want to take vacations to get away from the issue’s at hand.

· 7 trillion dollar industry

· Travel agencies moving to online resources

· Holiday travel is still a priority

· September 11, 2001, and the Tsunami of December 2004 still showed 19 million holiday travelers.

Research Website

Butler Bag's Competition

Butler Bag has two collections, one at a lower price point- the Boutique Line $125-$275; and one at a higher price point- the Bouture Line $800-$1400. Each collection has separate competitors:
Boutique Line:
-Hobo International
-Juicy Couture
-Charles David
-Longchamp (Tote Bags)
-Dooney & Bourke
-Marc By Marc Jacobs Totes
-MAXX NEW YORK
-Stella McCartney for LeSportsac
-Tony Burch
-Steven by Steve Madden
-B. Makowsky

Bouture Line:
-FURLA
-Longchamp (Leather Bags)
-Michael Kors
-Marc Jacobs
-Burberry
-Donna Karen
-Zac Posen
-Celine
-MCM
-Stuart Weitzman
-Mulberry