Butler Bag's Competition

Butler Bag has two collections, one at a lower price point- the Boutique Line $125-$275; and one at a higher price point- the Bouture Line $800-$1400. Each collection has separate competitors:
Boutique Line:
-Hobo International
-Juicy Couture
-Charles David
-Longchamp (Tote Bags)
-Dooney & Bourke
-Marc By Marc Jacobs Totes
-MAXX NEW YORK
-Stella McCartney for LeSportsac
-Tony Burch
-Steven by Steve Madden
-B. Makowsky

Bouture Line:
-FURLA
-Longchamp (Leather Bags)
-Michael Kors
-Marc Jacobs
-Burberry
-Donna Karen
-Zac Posen
-Celine
-MCM
-Stuart Weitzman
-Mulberry

Butler Bag Research

-Company Goal:
To design bags with a functional, organized interior and a fashionable outward appearance.

-Collections:
Boutique Line: Four bag styles- Classic, Hybrid, Satchel, and Tote.
Bouture Line: Two categories- Allure and Cocktail. Allure category has four bag styles- Allure Classic, Clutch, Allure Hybrid, and Allure Swing. Cocktail Category has three bag styles- Cocktail Classic, Cocktail Clutch, Cocktail Hybrid.

-Price Points:
Boutique Line: Range- $125- $275 [Classic- $125, Hybrid -$165, Satchel- $224, Tote- $275]
Bouture Line: Range- $800-$1400 [Allure Classic- $1,200, Clutch- $800, Allure Hybrid $1,400, Allure Swing- $950, Cocktail Classic- $1,200, Cocktail Clutch- $800, Cocktail Hybrid $1,400]

-Fabric/Materials Used:
Boutique Line: 100% top grain leather, patent coating (on Satchel and Tote)
Bouture Line: Vegetable dyed shrunken lambskin, crushed Italian patent lather

-Colors:
Boutique Line: Classic and Hybrid- Black Licorice, Espresso, Coffee, Crème Brulee, Olive Martini, Red Licorice. Satchel and Tote- Amber, Garnet, Onyx, Sapphire, Ruby.
Bouture Line: Allure Collection- Candied Apple, Black Sambuca, Iced Earl Grey, Passion Plum. Cocktail Collection- Black on White, Black, White on Black.

-Other Accessories Offered:
Wallet, jewelry organizer/carrier, hand bag holder, money clip, compact mirror, travel makeup brush set


-Summary:
Butler Bag offers two collections- the Boutique Line and the Bouture Line. The Boutique Line offers four bag styles at a lower price point. The Bouture Line has two categories, Allure and Cocktail, which together offer a total of seven bag styles at a significantly higher price point than the Boutique Line. The two collections offer several of the same designs, the main difference between the lines is the material used- the Bouture Line uses a finer, more expensive leather. Most of the colors Butler Bag offers are neutrals such as black, cream, and brown; but there are a few exceptions of red, yellow, and purple. Butler Bag’s company goal of designing bags with a functional, organized interior and fashionable outward appearance sets them apart from their competition. Few of their competitors are concerned with creating a functional interior and offer little in the way of organization.