In 2002 there was a break down of overall women in the work force, unmarred women in the work force, and married women in the work force. There was also a break down by civilian noninstitutional population, civilian population, and labor force participation rate. This tells us the percentage of each group of women work and which of the two areas they work in. Finally the numbers are also arranged according to if they have any children and if so their age range.

Married women have the highest percentage of participation in the work force at 61%. Single women have a 58.2% of participation rate in the work force. In both instances women, married or not, have a higher number of children 6-17 than ages under 6. However, single women have a higher percentage of children 6-17, at 82.3% and married women have smaller percent at 76.2%. This would have an effect on the spending habits of these women. Married women would have two incomes to buy things such as clothing for their children and statistically they have less children to buy for. While women who are single, with only one income statistically have more children to provide for. This would mean that targeting working parents as whole would be a better target because statistically there are more women working and they have two incomes to spend on their children.

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Consumer Income & Expenditures Survey 2002

Number of consumer units:

• All: 112,108,000
• Under 25: 8,737,000
• Age 25-34: 18,998,000
• Age 35-44: 24,394,000
• Age 45-54: 29,691,000
• Age 55-64: 15,314,000
• Age 65 and over: 21,983,000
• Age 65-74: 11,216,000
• Age 75 and over: 10,767,000

Consumer Unit Income Characteristics:

• All: Income before taxes- $49,430; after taxes- $46,934
• Under 25: Income before taxes- $20,773; after taxes- $20,206
• Age 25-34: Income before taxes- $49,133; after taxes- $46,875
• Age 35-44: Income before taxes- $61,532; after taxes- $58,457
• Age 45-54: Income before taxes- $64,974; after taxes- $60,923
• Age 55-64: Income before taxes- $53,162; after taxes- $50,306
• Age 65 and over: Income before taxes- $29,711; after taxes- $28,674
• Age 65-74: Income before taxes- $35,118; after taxes- $33,562
• Age 75 and over: Income before taxes- $23,890; after taxes- $23,411

Percent Gender Distribution:

• All: Male: 51%, Female 49%
• Under 25: Male: 46%, Female 54%
• Age 25-35: Male: 52%, Female 48%
• Age 35-44: Male: 52%, Female 48%
• Age 45-54: Male: 54%, Female 46%
• Age 55-64: Male: 54%, Female 46%
• Age 65 and over: Male: 46%, Female 54%
• Age 65-74: Male: 51%, Female 49%
• Age 75 and over: Male: 42%, Female 58%

Highest Education Level Reached:

• All: Elementary: 6%, High School: 38%, College: 56%
• Under 25: Elementary: 2%, High School: 31%, College: 67%
• Age 35-44: Elementary: 3%, High School: 33%, College: 63%
• Age 45-54: Elementary: 4%, High School: 36%, College: 60%
• Age 55-64: Elementary: 4%, High School: 36%, College: 60%
• Age 65 and over: Elementary: 6%, High School: 39%, College: 55%
• Age 65-74: Elementary: 10%, High School: 47%, College: 42%
• Age 74 and over: Elementary: 18%, High School: 46%, College: 36%

Annual Average Expenditures:

• All: $40,677
• Under 25: $24,229
• Age 25-34: $40,318
• Age 35-44: $48,330
• Age 45-54: $48,748
• Age 55-64: $44,330
• Age 65 and over: $28,105
• Age 65-74: $32,243
• Age 75 and over: $23,759

Percentage of Expenditures Spent on Apparel & Services:

• All: 4.3% [men & boys 1%, women & girls 1.7%, children under two 0.2%, footwear 0.8%, other 0.6%]
• Under 25: 5.6% [men & boys 1.1%, women & girls 2.5%, children under two 0.4%, footwear 1%, other 0.6%]
• Age 25-34: 4.9% [men & boys 1.2%, women & girls 1.6%, children under two 0.5%, footwear 1%, other 0.7%]
• Age 35-44: 4.3% [men & boys 1.2%, women & girls 1.6%, children under two 0.2%, footwear 0.8%, other 0.6%]
• Age 45-54: 4.2% [men & boys 1%, women & girls 1.7%, children under two 0.1%, footwear 0.7%, other 0.6%]
• Age 55-64: 4% [men & boys 0.8%, women & girls 1.9%, children under two 0.1%, footwear 0.7%, other 0.6%]
• Age 65 and over: 3.5% [men & boys 0.7%, women & girls 1.6%, children under two 0.1%, footwear 0.6%, other 0.5%]
• Age 65-74: 3.9% [men & boys 0.9%, women & girls 1.7%, children under two 0.1%, footwear 0.6%, other 0.5%]
• Age 75 and over: 2.8% [men & boys 0.5%, women & girls 1.4%, children under two 0.1%, footwear 0.5%, other 0.4%]

Summary of Data: The largest consumer groups are the 35-44 age range and the 45-54 age range. These two groups also have the highest before and after tax incomes, the second (63% for the 35-44 age range) and third (60% for the 45-54 age range) highest percentage of college graduates, and the highest annual expenditures ($48,330 for the 35-44 age range, and $48,748 for the 45-54 age range). However, the consumer groups which have the highest percentage of expenditures on apparel and services are the under 25 age range (5.6%) and the 25-34 age range (4.9%).

Source: Bureau of Labor Statistics- Spending and Time Use

Demographics- U.S. Income in 2002

• 
  Real median income in the United States declined by 1.1% in 2002 to a level of $42,409; this is the second consecutive annual decline in household income.
• 
  In terms of residence, the decline in income was experienced mainly by those households in metropolitan areas (on average a 1.5% decline).
• 
  Both family and non-family households were subject to this decline in income (family households experienced an average of 0.8% decline in income and non-family households a 2.4% decline).
• 
  However, in contrast, both men and women who were full time year-round workers experienced increases in their median salaries.
• 
  Real median household money income declined for all race groups except for those with a White or Asian (and no other race) householder.
• 
  Based on comparisons of two-year-average median incomes (comparing 2000-2001 with 2001-2002) real median household income rose only for one state, Oklahoma, and declined for ten states and the District of Colombia. Four of these states were in the Midwest (Illinois, Missouri, Michigan, and Ohio), three were in the South (Florida, Mississippi, and North Carolina), and three in the West (Hawaii, Nevada, and Oregon).
• 
  Per capita income declined by 1.8% in the United States to $22,794. This was the first annual per capita decline in the U.S. since 1991.
  

Source: U.S. Department of Commerce- Economics and Statistics Administration, U.S. Department of Education (Educational Resources Information Center)