Pop Culture/ Media 2002

Media Viewing Survey


A 2002 media viewing survey conducted by the Pew Research Center for People and the Press measured people's use of and attitude toward various media outlets such as newspapers, magazines, television, and the internet, including specific publications and topics. The survey was conducted by telephone with a random sample of 3,002 people ages 18 and over. Their findings included the following:


1. 60% of people surveyed watch TV (non-news programs) regularly and of those people 90% of them watch TV for more than one hour.

2. 24% of people surveyed read magazines regularly and of those people, 80% of them spend at least 20 minutes reading magazines

3. 5% of people surveyed said that they read magazines like People “regularly” and 27% said they read them “sometimes”

4. 14 % of people surveyed said that they read magazines like Time and Newsweek “regularly” and 36% said they read them “sometimes”

5. 13% of people surveyed said that they followed entertainment news “very closely” and 42% said they followed it “somewhat closely”, 27% said not very closely, and 32% said not at all.

6. 10% of people surveyed said that they followed culture and the arts “very closely”, 32% said “somewhat closely”, 28% said “not very closely”, and 29% said “not at all”

7. 32% of people surveyed said that they paid attention to people and events in their community “very closely”, 44% said “somewhat closely”, 15% said “not very closely”, and 9% said “not at all”

8. 43% of people surveyed read a daily newspaper, and of those people 83% of them spend at least 15 minutes doing so

9. 58% of people surveyed said that they watched the local news “regularly”, 23% said “sometimes”, 8% said “hardly ever”, and 11% said “never”

10. 76% of people surveyed had cable TV, and 42% had satellite TV

11. When asked if they felt overloaded with information or if they liked having so much information available, 25% said they felt “overloaded”, and 66% said they liked it.




Music of 2002

Top Selling Albums of 2002:
1. Eminem: The Eminem Show
2. Creed: Weathered
3. Nelly: Nellyville
4. Pink: M!ssundaztood
5. Linkin Park: Hybrid Theory





Top Grossing Movies of 2002

1. Spider Man
2. Lord of the Rings: The Two Towers
3. Star Wars: Episode II- Attack of the Clones
4. Harry Potter and the Chamber of Secrets
5. My Big Fat Greek Wedding



Pop Culture Phenomenons of 2002


1. Japanese Anime
2. Explosion of Reality TV (intoduction of American Idol & The Bachelor)
3. Yoga
4. Gel pens
5. 1980's Retro Movement
6. Trucker Hats
7. Axe Body Spray
8. Modification of import cars



Cultural/ World Events


1. The Euro becomes of offical currency of twelve of the members of the EU
2. Queen Elizabeth, the queen of England, dies
3. Elizabeth Smart is kidnapped from her Salt Lake City home
4. Several priests of the Catholic Church are accused of abuse
5. George Bush creates the Department of Homeland Security to fight threats of terrorism
6. An estimated 40 million people worldwide are now affected with HIV/AIDS
7. The winter Olympic games are held in Salt Lake City, Utah
8. The Mars Oddyssey finds signs of water ice deposits on the planet Mars
9. Introduction of the Terror Alert System
10. Americans feel a strong sense of patriotism (because of the previous year's 9/11 attacks)
11. Clear Channel begins pulling songs from the radio which have "questionable lyrics"



Technology

1. Introduction of the first camera phone in America
2. Real Tone (excerpts from songs) ringtones become available for cell phones in America
3. Flash drives are beginning to replace the use of floppy-discs and cd's
4. Pop-up ads appear on websites

Geopraphic

Geographic:

• Low interest rates in Real Estate
• Beginning growth of E-commerce and Online shopping

Social Year 2002

Social:

• Year following September 11, 2001 Terrorist attack
• Airline cut backs, as well as many other traveling industries
• The year of rebuilding consumer confidence
• Higher concern in environment

Style/Design Year 2002

Design/Style:

• Larger rounded bags
• Satchel straps used
• Color consisted of neutrals primarily
• Slouchy styled bags
• Clutches: geometric in shape
• Experimental in fabric type
• Wide legged pants were very popular for Fall, along with geometric shaped tops

Colors

The colors used in 2002
Staples
White
Black
Navy
Tan
Colors/Patterns used
Silver
Gold
Red
Purple
Turquoise
Blue
Orange
Leopard
Plaid
Pink and Red Floral

Many of the skirts are dark colored, used blacks and blues. Floral is used in many dresses and blouses. Jackets are in plaids and floral. The accessories are brown, red, blue, white, gold, and turquoise; many bags including suitcases are red this year and belts are brown, black, white, and multi colored. For the shoes are black, brown, silver, white, and red.

Price Points

Prices of fashion merchandise in 2002:

Narciso Rodriguez: White Dress $595, Black Skirt $770 and pumps $605
Ralph Lauren: cream white leather jacket $1095, White blouse $375, White Skirt $3895 Brown Belt $695, laced boots $775.
Oscar de la renta: black strapless dress $2185 Red shoes $385
Donna Karen New York: Yellow top $425, White skirt $695, Black boots $395, Gold belt $220
Michael Kors: Red dress $1895 and black shoes $250
Marc Jacobs: White Vest $550 Blouse $950, white Pants $595, and white sandals $435
Chanel: Brown belt: $595
Gucci: Brown suede tote: $1090
Hermes: Birkin bag $4700
Marc Jacobs: Leather zip clutch $575
Coach: Duffel sack $298
Tod’s: Leather flat bag $1100
Must have bag: Salvatore Ferragamo: red bag $430
Giorgio Armani: Red Resin laser cut bag $775
Karl Lagerfeld for Chanel: Red bag $795
The it bags: $2329 Fendi, $660 Dior, $895 Missoni, $2000 Louis Vuitton, $910 Chloe
Chloe: Gold and turquoise bag $895
Tom Ford Yves Saint Laurent rive Gauche: Turquoise clutch $1895
Dooney and Bourke: suede and leather bag $95
Prada: Burendgy suede bag $560
Dillen Ailman’s: burgundy slouchy bag: $500-$750

Discretionary Income

Links:
Lower gasoline prices will boost consumers' discretionary incomes: http://ntserver1.wsulibs.wsu.edu:4555/us/lnacademic/results/docview/docview.do?docLinkInd=true&risb=21_T4785969981&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T4785969984&cisb=22_T4785969983&treeMax=true&treeWidth=0&csi=146142&docNo=12

A Look into 2002

Politics in 2002

• US President is George W. Bush, Vice President is Dick Cheney
• Currently at war with Iraq
• White house receiving a lot of criticism on handling the economy and war
• Bush being criticized by Al Gore (Democratic Party) for not putting American people first and for still not having found Osama Bin Laden
• Homeland security
• Stock exchange is strong

Fiber/Fabric/Finish

• Leather
• Shears/silks
• Crocodile/Alligator print
• Furs
• Laces

Psychographics

• Consumers have high interest in designer goods and name brands
  
• Affects buying and companies by keeping up with competitors
  
• People becoming more innovative
• Leisure time increasing
  
• Companies reaching out to every generation and multiple markets to satisfy the consumer needs