A Look into 2002

Politics in 2002

• US President is George W. Bush, Vice President is Dick Cheney
• Currently at war with Iraq
• White house receiving a lot of criticism on handling the economy and war
• Bush being criticized by Al Gore (Democratic Party) for not putting American people first and for still not having found Osama Bin Laden
• Homeland security
• Stock exchange is strong

Fiber/Fabric/Finish

• Leather
• Shears/silks
• Crocodile/Alligator print
• Furs
• Laces

Psychographics

• Consumers have high interest in designer goods and name brands
  
• Affects buying and companies by keeping up with competitors
  
• People becoming more innovative
• Leisure time increasing
  
• Companies reaching out to every generation and multiple markets to satisfy the consumer needs