In 2002 there was a break down of overall women in the work force, unmarred women in the work force, and married women in the work force. There was also a break down by civilian noninstitutional population, civilian population, and labor force participation rate. This tells us the percentage of each group of women work and which of the two areas they work in. Finally the numbers are also arranged according to if they have any children and if so their age range.

Married women have the highest percentage of participation in the work force at 61%. Single women have a 58.2% of participation rate in the work force. In both instances women, married or not, have a higher number of children 6-17 than ages under 6. However, single women have a higher percentage of children 6-17, at 82.3% and married women have smaller percent at 76.2%. This would have an effect on the spending habits of these women. Married women would have two incomes to buy things such as clothing for their children and statistically they have less children to buy for. While women who are single, with only one income statistically have more children to provide for. This would mean that targeting working parents as whole would be a better target because statistically there are more women working and they have two incomes to spend on their children.

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